Privacy Policy

1. Introduction

Welcome to DR NAEEM Eye Laser & Retina Center ("we," "our," or "us"). We know that your medical and personal information is incredibly private, and we treat it with the utmost respect. This Privacy Policy is designed to clearly explain how we collect, handle, secure, and use your data when you visit our website (drnaeem.pk), contact our clinic, or trust us with your eye care.

By accessing our website or booking an appointment, you agree to the data practices described in this policy. Everything we do with your information is built on a foundation of transparency, trust, and strict adherence to healthcare confidentiality standards, ensuring you always feel safe and secure.

2. Information We Collect

We collect different types of information to provide and improve our clinical services to you.

A. Personal Identification Information

When you interact with our clinic, we may ask you to provide certain personally identifiable information, including:

• Full name, age, and gender
• Contact details (phone number, email address, WhatsApp number)
• Home address or location details

B. Protected Health Information (PHI)

During your consultation and treatment process, we securely collect specific medical data necessary for your care. This includes:

• Past medical and surgical history
• Current medications and known allergies
• Diagnostic scan results (e.g., Pentacam, OCT, Visual Field tests)
• Treatment records related to procedures like SMILE Pro, LASIK, or Cataract Surgery

C. Technical & Usage Data (Cookies/Analytics)

We automatically collect information on how our website is accessed and used. This usage data may include your device's Internet Protocol (IP) address, browser type, the pages you visit on our site, the time and date of your visit, and diagnostic data. We use cookies and similar tracking technologies to track the activity on our website and hold certain information to improve your browsing experience.

3. Appointment and Contact Forms

When you use the contact forms, appointment booking systems, or live chat features on our website, the information you submit is securely transmitted to our administrative staff.

By submitting your phone number or email address, you explicitly consent to our clinic contacting you via phone call, SMS, WhatsApp, or email regarding your appointment scheduling, medical inquiries, treatment follow-ups, and essential clinic updates. We do not use this information for third-party marketing purposes.

4. Patient Data Handling and Security

The security of your personal and medical data is our highest priority. We implement robust, industry-standard physical, technical, and administrative safeguards designed to protect your information against unauthorized access, alteration, disclosure, or destruction.

• Confidentiality: All medical records and diagnostic images are stored in secure, access-controlled healthcare management systems.
• Staff Training: Our medical and administrative staff undergo strict confidentiality training to ensure patient privacy is maintained at all times.
• Secure Transmissions: Any sensitive data exchanged between your web browser and our website is protected using SSL/TLS encryption.

While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

5. How We Use Your Information

DR NAEEM Eye Laser & Retina Center uses the collected data for various clinical and operational purposes:

• To provide, manage, and optimize your medical treatments and eye care.
• To communicate with you regarding appointments, test results, and post-operative care.
• To process billing and interact with health insurance providers (if applicable).
• To monitor the usage of our website and improve the user experience for prospective patients.
• To comply with legal obligations and regulatory standards in Pakistan.

6. Sharing of Information

We do not sell, trade, or rent your personal identification information to others. However, we may share your information under the following specific circumstances:

• Healthcare Providers: With your consent, we may share medical records with referring physicians, laboratories, or external specialists involved in your coordinated care.
• Service Providers: We may employ third-party companies and individuals to facilitate our website, provide site-related services, or assist us in analyzing how our website is used. These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Legal Requirements: We may disclose your information in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of the clinic, or prevent/investigate possible wrongdoing in connection with our services.

7. Medical Content Limitations

The information collected on this website is not intended to replace a formal, in-person clinical diagnosis. Please review our Medical Disclaimer for detailed terms regarding the limitations of online medical information.

8. Your Data Rights

You have the right to request access to the personal and medical information we hold about you. You may also request corrections to any inaccurate data, or ask for the deletion of non-essential records (subject to legal data retention requirements for medical facilities). To exercise these rights, please contact our administration desk using the details provided below.

9. Changes to This Privacy Policy

We may update our Privacy Policy periodically to reflect changes in our practices, technologies, or legal requirements. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We advise you to review this page periodically for any updates.